“We are not in the food business…We are in the People business”
Joe Rogers, Sr., Co-Founder of Waffle House Inc.
Our mission is to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors–Joe working for a national restaurant chain, the Toddle House, and Tom in the local real estate business. Since employee ownership was not available with the Toddle House, the idea of starting a business they could own and share some ownership with other seemed like a good idea. Joe and Tom wanted to create a restaurant focused on people–both the associates and customers–while serving quality food at a great value.